Increase Google Ranking with Website Load Speed

Increase Google Ranking with Website Load Speed (Based on Page Loading Speed)

What do you think, what your website load speed should be, in order to attract more traffic? It should be 2 seconds as these days users do not stay on any website which is taking too much time to load. And, one of the most vital facets is the speed of your website also effects ranking to an extent. According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. The result of the slow loading speed of your website will adversely affect your sales. It also reduces traffic of your website and inflates bounce rate.

That is why website load speed must be faster. You can also check your website load speed. This is plausible with the use of some tools. Google Analytics plugin is now made available with site speed feature. Now with this, you came to know how fast or slow your website page loads. You can also use Page speed online. This tool is introduced by Google itself. With this tool, you can inflate your page speed and also get an overview of high, medium and low priority pages.

So, here in this post, we are going to discuss how you can enhance the loading speed of your website. Some of the techniques to abate page load time are listed below.

Do not use more redirects:

Redirects are good for making your visitors available with changed structure of your website. And, this way you do not lose search engine rankings as well. But, you have to keep in mind that you do not provide your website with a number of redirects. It will trouble browser and slow it down. As each time it came through a redirect it first has to go to the old destination then the new destination. Hence, be prudent while creating redirects.

Exert GZIP compression:

At first, before choosing your web host you have to be assured of one fact. That is you have to ask them that they are using GZIP compression and contraction on their server. You can use these techniques which considerably reduce your website load time by abating page load time. Without compromising the quality of images and videos, you can reduce file size maximum to 70%. You can do it effectively if you are using PHP code. As you can simply put the code for GZIP compression at the top of the page.

Maintain your JavaScript and Stylesheets:

Instead of clasping up each and every web pages, have your scripts and CSS loads in external files. It is recommended to put your external JavaScript files close to the tags and external CSS in the portion of your site. As a result, the browser has to load the files only a time rather than visiting each page of your site again and again. And, hence browsers does not hamper in parsing all those requests for external files from the start. In case, if you want to show a name or load an image carousel. Then, JavaScript needs to load on the top of the page.

Not Depend on HTML to resize images:

If you have a website with the HTML coding then it is much convenient to spawn compress image. But are you aware of the fact or not? Loading that compressed image does not mean that your website load time will abate. As the browser has to load the entire image, then it will monitor the height and width as you want then resize it accordingly. Hence, you need not think that if you are compressing image then it gets optimized.

Image optimization:

You can terrifically reduce image size by exerting Photoshop or fireworks. And, you need not do any strenuous task, just while editing you have to click the option “save for web”. It is just as simple as clicks of buttons. With the use of image quality slider, you can see the visual trade-offs between graphics file size and brevity. If you do not have on your desktop or PC a graphics program, then you can use these two. TinyPNG it is web-based and ImageOptin it works in only Mac. By using this technique you can augment website load speed to a great extent.

Content delivery network:

By making use of a Content delivery network, you can reduce page load time. One of the popular and effective content delivery networks is Amazon CloudFront. Depends on the user location of the user, these system serves the pages of your website. Your website will loads faster if there is faster access to a server near your geographical area.

If you are using WordPress website then you will be made available with a variety of caching plugins. Here, I am suggesting two of the best caching plugins, to upsurge your website load speed. They are listed below.

W3 Total Cache:

This plugin enhances the on-page speed of any WordPress website approximately by 20%. So, the average loading speed of website will reduce to 0.60 seconds. It offers various features so, it is worth to use this plugin on your website. Provides mobile support with AMP(Accelerated mobile pages). Caching is made available for search results pages. Caching statistics for measuring performance insights are also made available.

WP Super Cache:

It does not matter your website is having how much traffic and load it will not let down your website. After installing this plugin on your website you will notice a reduction of 0.85 seconds in loading time. But, the speed will be inflated by 28.07%. After doing so many tests it came to know that it is one of the best cache plugins and is a most downloaded plugin. It has been rated 4.2 stars out of 5. As it is available for free so it provides limited support. It is highly useful and it also simplifies the user interface. Works at its optimum with the Content Delivery Network(CDN).

Wrap Up:

Although, speed is not the most vital aspect in ranking, yes its effects rankings to some extent. But, speed affects other factors like traffic, bounce rate, brand recognition, and many others. Hence, you have to monitor your website load speed in regular intervals to keep it up to date.